Earth Hour is an initiative of WWF, the world’s leading conservation organization. In 2007, WWF initiated Earth Hour as an open-source campaign to engage a broad section of society to take a stand against climate change. The creation of Earth Hour was a step to bridge the gap between the conference rooms and living rooms to ensure the efforts to tackle our planet’s biggest environmental challenge yet include those at the very centre and frontlines of the issue- people themselves.
In 2016, Earth Hour is calling on teams and individuals around the world to ‘shine a light on climate action’. We have also witnessed unprecedented momentum in individual and global climate efforts. With Earth Hour 2016, we aim to harness the collective power of the crowd to create the exponential impact we know we can achieve by putting the spotlight on climate action and the potential of individuals to change climate change. Whether it is garnering public support for renewable energy or climate-friendly policy or fostering collaboration between people across borders to tackle regional climate issues, Earth Hour 2016 is uniting millions around the world to join the movement and be a part of making climate change history.
With the above relevance, this year EH was celebrated on Saturday, 19 March with a night event in Basantapur Durbar Square between 6:30pm-7:30pm. 5000 candles will be lighted to an awakening gesture of shining the light on climate action. The event will mainly encapsulate environment and action for climate change messages through performances of spoken words. We also carried out digital promos to create a pre event hype.