The Generation Green

Why The Generation Green?

The Ecological Footprint is a monitor of human demand on ecosystems. It shows that humanity is already using nearly 50% more natural resources than the Earth can replenish. Under a “business-as-usual” scenario, by 2050 people are predicted to be using twice as many natural resources than the Earth can replenish. If this happens, large-scale ecosystem collapse becomes increasingly likely, as does dangerous climate change. To prevent this, we need to find ways to maintain a high standard of living while using far fewer natural resources.

Youth – the epitome of energy and the agent of change – are a promise. Working individually, while youth can go a distance, collectively, they can go further. And how better than by giving them a platform, a common identity, through which they can take up solutions for something as focused as the environment and leading to a broader impact for the nation.

With half of Nepal’s population under the age of 25, it does not take much to fathom the need to invest in this generation, starting today with clear development outcomes for the future.

The Generation Green (TGG) campaign envisaged by WWF Nepal seeks to provide youth with this platform. By working with them, while learning from them, the campaign seeks to draw on their energies and build on their capacities as partners today and leaders of tomorrow, for the sake of a living planet, for the sake of a new Nepal!

About The Generation Green

The Generation Green (TGG) is an ambitious five-year campaign (2014-2018) of WWF Nepal that seeks to strengthen the engagement of Nepal’s youth in conservation and promote smart choices for the environment. It aims to create a generation of Nepali youth, committed to sustainable development and biodiversity conservation that effectively engages and influences the wider stakeholders in conservation.

We seek to do this by:

  • Creating a nation-wide membership base of 500,000 youth, aged 16-26 years
  • Engaging 50 prominent Nepali citizens as mentors to youth and building sustainable leadership
  • Providing learning opportunities for the youth to build environmental and leadership competence
  • Creating and facilitating opportunities for youth to participate in sustainable development and conservation activities and build their empowerment in the process